What Are Responsive Search Ads? Firstly, let’s explain exactly what Responsive Search Ads are. Responsive Search Ads, aka RSAs, are a type of text ad used in Google Search campaigns. RSAs allow you to enter multiple headlines and descriptions, showing more text and relevant messages to your customers. Google then automatically combines different headlines and…
One of our Paid Media Managers Christy, and her fiance Scott have recently been assigned Trainer Graeme Hall from the popular programme /Dogs Behaving (Very) Badly to help with their dogs Buzz (Pug) and Roshi (Chow Chow). Graeme is on a mission to help canines with behavioural issues and develop a healthy relationship between the…
We are delighted to welcome Declan Keenan to join the This Digital team as Paid Media Manager. With an impressive background in Paid Media, Declan joins the team as a Paid Media Manager, enabling us to deliver our unbeatable services to even more ambitious businesses. “We’re thrilled to be expanding the team once again, and…
A new weekly tradition at This Digital is Wellness Wednesday’s, where the team spend the morning before the working day doing activities such as yoga, meditation and taking advantage of the many coffee shops in Chester. Wellness Wednesday originally started as a hashtag to promote mindfulness, it’s now turned into a global movement for self-care.…
There are many benefits of having plants in the working environment, studies have shown that adding foliage and plants to your work-space decreases stress and can increase productivity by 15%. With other benefits to overall wellbeing and replenished focus, they can also be great talking points for the team. We recommend getting office plants that…
2022 started off with a really exciting change for This Digital, we’ve officially moved into our new HQ in the heart of Chester. We will always hold the Welsh hills in our hearts, having been based in North Wales since we formed the agency, however, with the rate we’re growing we knew we needed a…
We’re incredibly excited to announce our partnership with Dermacare Direct. We’ll be working closely with the team putting a focus on improving quality of traffic and, ultimately, profitability. Dermacare Direct was founded by Andrea Patel in 2009, having over 25 years-experience in the skincare sector and a background as a qualified dermatology nurse and cosmetic practitioner.…
Display advertising is used to promote your business to your target audience and help drive larger volumes of website traffic at a relatively low cost. Display can be really good at supporting other advertising networks like Search and Shopping, when set up and managed correctly. As well as being great for brand awareness and encouraging…
We’re growing again! With our PPC client base continuing to expand, we’re on the hunt for another Paid Media/PPC Manager to join our team. Apply for this role: Email hello@thisdigital.co.uk with your CV or apply here. Job Role This role is designed for a passionate Paid Media / PPC Manager, working for a…
The time has come! After specialising solely in PPC since we started, This Digital is making the move into SEO. As a result, we are hiring for our first SEO role, so we can start building a team to offer this new service. Apply for this role: Email hello@thisdigital.co.uk with your CV Job…
Movemeber 2021 is here and our freshly shaved co-founders are hoping to raise some money for a great cause. The Movember cause continues to do amazing work in men’s mental and physical health, all supported by the awareness and funds raised this time of year. Follow our journey to growing the perfect moustache and if you’re…
We’re incredibly excited to announce our partnership with UK POS, we’ll be working closely with the team to push the business to its full potential through our expert knowledge of Paid Media advertising. Established in 1989, UK POS is a family-owned business and a leading manufacturer/supplier of visual display products. Through their digital signage and…
We’re excited to announce that this month FITNS has chosen This Digital to support the company’s growth through developing and implementing an in-depth PPC strategy. FITNS is a clothing brand specialising in affordable yet premium women’s activewear such as gym leggings, sports bras, tops, jackets and more. Founded in October of 2020, the brand has…
Off the back of our recent agency expansion, our team is continuing to grow, and we’re delighted to welcome Christy Bannerman to join us as Paid Media Manager. With 3 years of PPC experience, Christy is joining us to help us grow our existing clients’ accounts as well as take on new clients as the agency…
Exciting times at This Digital – we’re no longer a team of two as we’ve hired our first employee! We’re thrilled to welcome Kira Penrhyn-Jones to join us as Junior Digital Marketing Executive. Kira is joining us in a junior role, keen to learn, grow and thrive in the world of Digital Marketing, and more…
We’re over the moon to announce our latest partnership with Eden Retreats and to be working with yet another inspiring local business. Eden Retreats is sparking a UK holiday revolution with a range of luxury holiday cottages in some of the most beautiful places that the UK has to offer. Whether you’re a property owner…
We’re pleased to partner with yet another thriving local business, AH Plant Hire. Our partnership has formed with the goal of skyrocketing the Plant Hire side of the business through a solid multi-network Paid Media strategy. AH Plant Hire is a respected company offering a growing range of plant equipment for hire, with services ranging…
Back in April of 2020, several of our clients were going into their key selling periods which meant Google Ads budgets were increasing dramatically over the next few months. As an agency, we’ve always been aware of click fraud and that it was happening, but we thought the scale would be so small that it…
With a couple of photography enthusiasts on the team at This Digital, it’s great to work with a client that’s a leading supplier in that space – Making our partnership with AJ’s Studio a perfect fit. Established in 1994, AJ’s Studio is the leading independant South West photographic supply store specialising in new and second hand…
We’re thrilled to announce that IBIS Training has chosen This Digital to support the company’s growth through developing and implementing an in-depth PPC strategy. ibis.training IBIS Training provides innovative online training for Health and Safety Management, Medical, Care training and employee health and safety courses, primarily operating in the Greater London area. Some of the…
We’re excited to announce that iData has chosen This Digital as their Digital Marketing agency, forming another effective local partnership. idata.uk.com iData is a well-established business communications company based in Mold, North Wales, which provides tailored IT solutions and support to businesses throughout the UK. With the primary goal of saving their customers money whilst…
Movember 2019 has come to a close – thank you to everyone who supported us. For those who aren’t aware, Movember is the leading charity dedicated to improving men’s health. Every November since 2003, Movember has encouraged people to grow a moustache throughout the month, with the aims of raising funds and starting more conversations…
We’re delighted to announce that Merchant Loan Advance has chosen This Digital as their dedicated Paid Media partner, to support the business in its ongoing growth. merchantloanadvance.co.uk Merchant Loan Advance, operated by Sorodo Limited, helps support small businesses and SMEs across the UK by providing business funding solutions. Their core product – the Merchant Cash…
Quick links: How to install and set up the Google Site Kit plugin How to connect AdSense to Google Site Kit How to connect Google Analytics to Google Site Kit How to connect Optimize to Google Site Kit How to connect Tag Manager to Google Site Kit At the end of October, Google announced the…
Continuing on recent agency growth, we are thrilled to be partnering with one of the largest college’s in the UK, Coleg Cambria. Coleg Cambria was formed in 2013 and has since rapidly evolved into a leading UK education provider. The college has approximately 26,000 students studying across 7 sites and offers full time and part…
If you’re running Display campaigns in Google Ads, chances are your ads are appearing on mobile apps. You might be asking yourself, ‘What is wrong with that?’ Well – displaying your ads on mobile apps leads to irrelevant clicks, causing you to waste precious budget. The reality is, kids playing Fornite or someone quickly using…
*Update: Please note, this event has now been completed – keep your eyes peeled for our next fundraiser! Our co-founders Harry & Matt are running the Flintshire 10k on Sunday 20th October 2019 to raise money for Hope House Children’s Hospice. We will be running alongside friends and members of the P&A Group team. Even…
People make acronyms for all sorts. But, when it comes to PPC acronyms and terminology, they are actually very useful and make communicating to both clients and co-workers easier and more efficient. With this in mind, we’ve collated 34 of our most used PPC terms so that you can learn and refer to them in…
We’re excited to be working with the P&A Group using a range of Digital Marketing functions across the businesses within the group. The P&A Group Of Companies is a family-run business with a long-standing timber heritage, and they just so happen to be based locally to us in Mold, North Wales. Always looking towards future…
As advertisers are investing more and more each year into their Digital Marketing efforts on things such as Pay Per Click (PPC), Amazon Advertising or SEO, a few clever brands are reaching new audiences online completely for free. How? I hear you ask. Well, let’s look at the current times we live in. It’s safe…
The time has come folks, you can finally say your goodbyes to the average position metric in Google Ads. As of September 30th, 2019, the metric will no longer be available to advertisers. If you missed the initial announcement in February, Google gave us good warning of the ‘sunsetting’ plan and have now finalised the…
There is no doubt that Pay Per Click (PPC) Advertising is an immensely powerful form of marketing. At the click of a few buttons, you can drive masses of traffic to your website and–if it’s the right type of traffic, it can result in leads or sales. But… Is it worth spending money on Google…
Google Ads is an ever-changing, complex machine. To truly understand it, you need to have your finger on the pulse. This is harder than ever, as the team at Google are always pumping out new features, and honestly, it’s getting hard to keep up. Some features and updates that Google has released recently have been…
Two young entrepreneurs, Harry Phillips & Matt Hughes, have officially launched This Digital – a new Digital Marketing Agency based in North Wales. This Digital will focus on growing businesses through Digital Marketing, primarily through Pay Per Click (PPC) advertising. From startup businesses trying to generate leads to eCommerce giants looking to improve ROI, This Digital…
For any budding PPC manager, understanding the 5 PPC keyword match types can be a difficult thing – we’ve been there ourselves. As they play such an important role in creating a successful Search campaign, it’s important to understand them inside and out before diving in and spending precious budget. Before we go into match…
As we all know, Google loves making changes. If we had £1 for every time Google changed something we formerly enjoyed using, we would most likely have enough money to get a return flight over to the Google Headquarters in Mountain View, California. Upon our arrival, we would kindly ask Larry Page and Sergey Brin…