Frequently Asked
Questions.

Frequently Asked Questions.

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General FAQs

What is PPC and how does it work?

Pay-Per-Click (PPC) is an online form of marketing which enables advertisers to display ads to people that are searching for terms related to their business, predominantly using Google Ads (AdWords) and Microsoft Ads (Bing Ads).

For example, if you sold digital cameras, you would be able to show in the Google search results whenever someone searched for ‘digital camera’, meaning you would be able to reach new audiences who may never of found your website otherwise.

Most of the time, PPC works on a cost-per-click (CPC) model where every time a user clicks on one our ad sending them to our website, it costs us a small amount. As an example, we may bid £0.18 on the keyword ‘digital camera’, so if we pay £0.18 for a click which results a sale of £280, we would make a great profit.

Paid Seach

What is a keyword?

A word or a selection of words you wish to target and display your ads for in the search results. For example, you run a dog grooming business and you want to get new customers – so you target the keywords ‘dog groomers near me’ to search new potential customers who are searching for your services.

Google Shopping

What is Google Shopping?

Google Shopping enables e-commerce businesses to advertise their products across Google and search partner websites, displaying the product, name and price. Google Shopping runs in two parts, Google Ads which allows you to set up and run campaigns and Google Merchant Center where the product feed is managed.

How much does it cost to get on Google Shopping?

Google Shopping runs on a cost-per-click (CPC) model, meaning every time a potential customer clicks an ad, it costs a small amount of money. The CPC amount can be set and controlled by the advertiser, meaning you only ever pay what you want to.

The more you pay, the more searches you will show in and vice versa, but CPC amounts vary depending on many factors.

Is Google Shopping safe?

To advertise on Google Shopping, your product feed must go through a review done by Google and currently they reject around a quarter of all applications that they receive.

Google makes these decisions based on reviewing the products, website, images and more. Even if a bad merchant were to slip through the net, Google constantly monitor and review all feeds.

How does a product feed work?

A product feed is usually generated from a website and will contain all of the product data (title, description, images, price etc) which Google needs to allow them to advertise your products accurately. The more data your feed can provide, the better your Google Shopping will perform.

What is Google CSS and how does it work?

Comparison Shopping Service (CSS) is a website that advertises offers and sales from other online retailers, when a user clicks through to a product, the CSS website sends the user to the retailer’s website to complete the transaction almost working like a middle-man.

Google themselves are a CSS, but recently Google allowed other CSS partners to advertise alongside them, which you may have noticed in the Google Shopping results from the likes of ‘High Street One’, ‘Shoptail’ or ‘Kelkoo’.

Display Advertising

What is the Google Display Network?

The Google Display Network (GDN) is a network of over 2 million websites, that allows advertisers to reach more than 90% of the internet. There are several methods to target users on the GDN including Keywords, Audiences, Interests, Placements and more.

The reason why it is so powerful, is down to how advanced the targeting can get and in combination with engaging creative it is an effective way to reach new audiences and also re-engaging with previous visitors or customers from your website.

How much does it cost to advertise on Google Display?

Like other PPC networks, it depends on how much you are willing to spend and will vary from industry to industry. Display is priced using several models, cost-per-click (CPC) still being the most common, alongside cost-per-thousand impressions (CPM).

Typically, Display is far less competitive than Search or Shopping, meaning you can drive a significant amount of traffic for a fraction of the cost of what other networks may be.

Search and Shopping usually cost more as there is more intent behind the searches being made by users, whereas when a user sees your ad on a website, they may click just to browse as opposed to visiting with the intent to purchase.

Remarketing

What is Remarketing?

A method of re-engaging with previous visitors of your website with the goal of getting them back onto your website to complete a conversion or sale.

YouTube Advertising

How much does it cost to advertise on YouTube?

Similarly to Display, YouTube can be priced using various models but the most common bidding strategies include cost-per-click (CPC), cost-per-view (CPV) and cost-per-thousand viewable impressions (vCPM) – which bidding strategy we use is dependant on the goal of the campaign.

How do I advertise on YouTube?

Advertising on YouTube is done through the Google Ads (AdWords) platform.

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Start your Paid Media journey today

For all general enquiries, visit our Contact page or read our FAQs.

Join the This Digital team.

We’re looking for creative individuals with a passion for Marketing.