Feed Optimisation

Optimising for Success

 

Laying foundations for effective campaigns

 

The quality of your product feed can determine your performance for both Google Shopping and Microsoft Ads Shopping. Without a well-optimised feed, you will be missing out on a share of the market and in-hand, losing out on revenue.

 

Feed optimisation gives you a competitive advantage. We ensure your feed shows for the most relevant terms which leads to more impressions, clicks and sales.

Optimising for Success

 

Laying foundations for effective campaigns

 

The quality of your product feed can determine your performance for both Google Shopping and Microsoft Ads Shopping. Without a well-optimised feed, you will be missing out on a share of the market and in-hand, losing out on revenue.

 

Feed optimisation gives you a competitive advantage. We ensure your feed shows for the most relevant terms which leads to more impressions, clicks and sales.

Maximise Your Shopping Exposure

 

See how we can transform your feed and Shopping performance.

Product Titles

Ensuring your products titles are correct is one of the most important factors in getting your products seen on Google Shopping. We use search term reports from Google Ads to see what users are actually searching for, and use this to shape our best performing products.

Product Types

Structure plays a huge part in feed optimisation. Google use product types to understand what type of products you are selling, then matching them with the correct search terms. For example... Average layout: Cameras > Canon. Optimised layout: Cameras > DSLR > Canon > 500 > 500D MKII.

Highest Uptime Rate

Through our constant optimisation, we ensure your product feed encounters the least amount of disapprovals and downtime. Disapprovals and warnings in Merchant Center take time to amend, but are essential.

Other Attributes

We also optimise other attributes such as images, product descripitions, colours, item group IDs, custom labels and much more.

Request your free PPC audit today

 

Want to see how our expert team could transform your PPC account?

 

We will provide you with a free, in-depth technical audit of your Google Ads account. Our audits cover performance, wasted spend, missed opportunities, keywords, structure and much more.

Our Other Services

Using our advanced campaign structure, in-depth keyword research and killer copywriting skills, we drive traffic that converts.

We build and optimise your Google Ads Shopping campaigns and feed to give you maximum exposure and drive revenue to your target ROI.

We create expertly segmented audiences to show your Google Display ads to the right people, in the right place and at the right time.

Utilising the Display network, RLSA and audience bid modifiers, we turn previous visitors of your website into dedicated customers.

Ready to work together?






Ready to work together?