PPC for Lead

PPC for Lead Generation.

Generating leads with PPC is one of our key specialisms. We work with Lead Generation businesses to create in-depth campaigns, with the aim of delivering you higher-quality leads, at a lower cost.

We work with you to set growth-driven targets, and use our years of experience to strategise how to grow your business with PPC.

Get your free proposal

Complete the form below and one of our Paid Media specialists will be in touch to organise your Free PPC Proposal.

Advanced targeting

We target your ideal customer with in-depth keyword research and audience segmentation.

Growth mindset

We optimise your budget to generate more leads, with the view of scaling your business.

Accurate tracking

We track our leads with absolute clarity and work with you to understand true value.

PPC networks for Lead Generation

Paid search

With advanced keyword targeting and audience segmentation utilising our funnel-based strategy, Paid Search is an effective network for targeting customers at different stages of the buying journey.

Display advertising

Whether it be to generate brand awareness or find customers in new markets, Display Advertising with PPC is the perfect tool to reach new audiences with engaging visual ads.


Remarketing is a powerful tool to can re-engage with previous website visitors by displaying engaging ads at various stages of the buying journey, and encourage the conversion.

Why This Digital?


Why This Digital?

An agency with a difference – here are just a few reasons why you should consider This Digital as your PPC agency.

An agency with a difference – here are just a few reasons why you should consider This Digital as your PPC agency.

Dedicated expert

Your account is in safe hands. You can contact your dedicated account manager at any time.

Growth driven

Not only do we deliver strong ROI growth, we also keep track of what really matters – your profitability.

Effective reporting

Get true visibility of your data. We provide you with a reporting solution that suits your needs.

Fully qualified

All This Digital team members are fully certified on both Google Ads & Microsoft Ads. True experts.

Your questions,

What is PPC and how does it work?

Pay-Per-Click (PPC) is an online form of marketing which enables advertisers to display ads to people that are searching for terms related to their business, predominantly using Google Ads (AdWords) and Microsoft Ads (Bing Ads).

For example, if you sold digital cameras, you would be able to show in the Google search results whenever someone searched for ‘digital camera’, meaning you would be able to reach new audiences who may never of found your website otherwise.

Most of the time, PPC works on a cost-per-click (CPC) model where every time a user clicks on one our ad sending them to our website, it costs us a small amount. As an example, we may bid £0.18 on the keyword ‘digital camera’, so if we pay £0.18 for a click which results a sale of £280, we would make a great profit.

How do you measure PPC?

PPC can be measured in a number of different ways. Typically for Lead Generation, we track two key metrics to measure the success of our campaigns – contact form submissions and phone calls.

We monitor these through daily, weekly, bi-weekly and monthly checks and use our reporting system to accurate track how many we drive and whether they converted into business afterwards.

How do you generate leads through PPC?

We generate leads through predominantly two campaign types, Search and Display. We begin by performing in-depth keyword research, in order to gather keywords which relate to your business which your potential customers may be searching for online.

Our keyword research focuses on gathering keywords to target users at different stages of their purchasing journey, from awareness and consideration, to the decision stage.

Then, we craft highly-clickable, engaging ads to get users to click through to your site with the goal of converting them into leads.

How do you improve the quality of your lead generation?

The quality of the leads is all down to the keywords we target. We ensure to only target highly relevant keywords to your business, in order to cut out any wasted ad spend on irrelevant searches. This results in more budget to spend on relevant keywords and a far higher conversion rate.

What is a keyword?

A word or a selection of words you wish to target and display your ads for in the search results. For example, you run a dog grooming business and you want to get new customers – so you target the keywords ‘dog groomers near me’ to search new potential customers who are searching for your services.

What is CPA?

Also referred to as cost-per-lead (CPL), cost-per-acquisition (CPA) this is the total amount of money the advertiser has spent in order to get a conversion. For example, if you spend £100 which resulted in 2 conversions, you would have a CPA £50.

Your CPA should be calculated based on what a ‘lead’ is worth to your business. In come cases, a CPA may need to be as low as £1 whereas in others it may be £100+ – it’s all dependant on your business.

What is Remarketing?

A method of re-engaging with previous visitors of your website with the goal of getting them back onto your website to complete a conversion or sale. Remarketing is a vital part of advertising, as users don’t always make a purchase on their first visit.

By Remarketing to users, keeping them aware of the brand and products they were interested in, we can draw them back to the site to finish their conversion.

Why is CPA important?

CPA is important as as a business you need to be profitable. It’s imperative to calculate an accurate CPA which reflects the value a ‘lead’ would return for your business, as if it doesn’t, you run the risk of generating leads at an unprofitable rate and losing money in the process.

Does PPC work for B2B?

Absolutely – PPC allows us to target specific keywords which users are searching for, enabling us to show ads to the right people, at the right time.

For example, if you run a Business Insurance company, you can target users searching for ‘business insurance quote’ which is highly relevant to the service that you offer. The same goes across many industries – with the right keywords, you can target the right people.

Start your Paid Media journey today

Complete the form below to claim your proposal. For other enquiries, please contact us.

Join the This Digital team.

We’re looking for creative individuals with a passion for Marketing.

Start your Paid Media journey today

For all general enquiries, visit our Contact page or read our FAQs.

Join the This Digital team.

We’re looking for creative individuals with a passion for Marketing.