Established in 1826, Dandy’s Topsoil & Landscaping Supplies Centre are one of the largest suppliers of topsoil, compost and gravel in the UK.
Based just over the border to us in Chester, we originally came on board to resolve Google Shopping issues. From there, we took full rein of the accounts which skyrocketed growth throughout 2019/20.
Established in 1826, Dandy’s Topsoil & Landscaping Supplies Centre are one of the largest suppliers of topsoil, compost and gravel in the UK.
Based just over the border to us in Chester, we originally came on board to resolve Google Shopping issues. From there, we took full rein of the accounts which skyrocketed growth throughout 2019/20.
Our first key action was resolving issues within the Google Merchant Center. From here we set up CSS to give a discount of up to 20% on all Shopping clicks, then implemented our advanced tiered Shopping structure setting strong foundations for automation.
Search had never been a hugely successful network in the account, so our other key objective was to turn it into a profitable way to advertise. To achieve this we rebuilt all campaigns from scratch, using quality keyword research and highly engaging ad copy.
Through the experimentation of automated bidding strategies combined with human interaction, we successfully delivered significant amounts of growth throughout the entire 12-month period, both in and out of peak season.
Ensuring we didn’t miss a penny of revenue was another key factor in our strategy. After implementing revenue tracking, we set up CallRail to track phone call orders which led to an overall +20% increase in revenue.
Going into our peak months, spend was increasing dramatically. With this in mind, we put in place our anti-click fraud protection service, which in its peak saved £2,000 of ad spend in a single month.
The absolute cornerstone of PPC for eCommerce, Google Shopping and Microsoft Shopping enable us to advertise your products directly to customers who are ready to purchase.
With advanced keyword targeting and audience segmentation utilising our funnel-based strategy, Search advertising is an effective network for targeting customers at different stages of the buying journey.
Whether it be to generate brand awareness or find customers in new markets, Display Advertising with PPC is the perfect tool to reach new audiences with engaging visual ads.
Remarketing is a powerful tool to re-engage with previous website visitors by displaying engaging ads at various stages of the buying journey, and encourage conversion.
The absolute cornerstone of PPC for eCommerce, Google Shopping and Microsoft Shopping enable us to advertise your products directly to customers who are ready to purchase.
With advanced keyword targeting and audience segmentation utilising our funnel-based strategy, Paid Search is an effective network for targeting customers at different stages of the buying journey.
Whether it be to generate brand awareness or find customers in new markets, Display Advertising with PPC is the perfect tool to reach new audiences with engaging visual ads.
Remarketing is a powerful tool to can re-engage with previous website visitors by displaying engaging ads at various stages of the buying journey, and encourage the conversion.
Over 12 months, we scaled budgets by x8.43 enabling us to maximise exposure and revenue both in and out of peak season.
Our strategy and execution delivered a staggering 1,006% increase in revenue from Paid Media, across Google Ads & Microsoft Ads Shopping, Search and Display.
Despite increasing budgets significantly, we delivered a 31% increase in overall Return on Ad Spend (ROAS) which resulted in higher profitability.
Adam Dandy
Owner of Dandy’s
You tell us about your business, we tell you how we could grow it. Sound simple? It is.
You tell us about your business, we tell you how we could grow it. Sound simple? It is.