CASE STUDY
Merchant Loan Advance

Merchant Loan Advance, operated by Sorodo Limited, helps support small businesses and SMEs across the UK by providing business funding solutions.

With such a great core product, Merchant Loan Advance approached us looking to improve their Paid Media campaigns, driving more leads at a lower Cost Per Acquisition.

CASE STUDY
Merchant Loan Advance

Merchant Loan Advance, operated by Sorodo Limited, helps support small businesses and SMEs across the UK by providing business funding solutions.

With such a great core product, Merchant Loan Advance approached us looking to improve their Paid Media campaigns, driving more leads at a lower Cost Per Acquisition.

+144%
+144%
increased conversions
-40%
-40%
decreased CPA
+92%
+92%
increased conversion rate
+144%
+144%
increased conversions
-40%
-40%
decreased CPA
+92%
+92%
increased conversion rate
OUR APPROACH
Campaign restructure.

Our first port of call to optimise the account was to review the keywords being targeted for Search campaigns; when dealing with Avg. CPCs of £20+, it is vital to ensure that all paid traffic is clean, relevant and intent-driven.

OUR APPROACH
Bidding strategy testing.

In order to maximise ROI, we reviewed the bidding strategies being used. After a series of A/B testing, we successfully transitioned from manual to automated bidding, making the most of Google’s machine-learning.

OUR APPROACH
Conversion tracking.

Only looking at how many leads you have driven is a restricted way to view performance. Using our custom-built automated conversion tracker, we tracked leads to accurately track whether they generated revenue or not.

OUR APPROACH
Highly engaging ad copy.

To increase click-through rate and conversion rate, we crafted two sets of highly-clickable and informative CTA-drive ads. After testing for a period of time, we reviewed the data and replaced and updated the ads accordingly to ensure our rotation was solid.

OUR APPROACH
Dynamic landing pages.

In collobration with Merchant Loan Advance, we rolled our dynamic landing pages to ensure we truly maximised quality scores. This had an immense impact on conversion rate, pushing the campaigns even further.

OUR APPROACH
Display & creative expansion.

The Display network had only previously been used for Remarketing purposes, however, we also created highly segmented new audiences in order to generate relevant brand awareness and serve the top of the sales funnel.

Networks we used
Search advertising

With advanced keyword targeting and audience segmentation utilising our funnel-based strategy, Search advertising is an effective network for targeting customers at different stages of the buying journey.

google-ads-logo
Display advertising

Whether it be to generate brand awareness or find customers in new markets, Display Advertising with PPC is the perfect tool to reach new audiences with engaging visual ads.

google-ads-logo
Remarketing

Remarketing is a powerful tool to re-engage with previous website visitors by displaying engaging ads at various stages of the buying journey, and encourage conversion.

Networks we used
Search advertising

With advanced keyword targeting and audience segmentation utilising our funnel-based strategy, Paid Search is an effective network for targeting customers at different stages of the buying journey.

Display Advertising

Whether it be to generate brand awareness or find customers in new markets, Display Advertising with PPC is the perfect tool to reach new audiences with engaging visual ads.

Remarketing

Remarketing is a powerful tool to re-engage with previous website visitors by displaying engaging ads at various stages of the buying journey, and encourage the conversion.

+144%
+144%
increased conversions

Without increasing the client’s budget, we generated 144% more leads, working with the client to ensure lead quality was closely monitored.

-40%
-40%
decreased CPA

With the work we put in to restructuring the account and our day-to-day optimisations, we massively improved the quality of traffic being driven to the site. As a result, we decreased the Cost Per Action by 40%.

+92%
+92%
increased conversion rate

Not only did we drive more traffic at a lower cost, we also ensured the traffic which was being driven was converting at a better rate. By targeting the right people with engaging ads and dynamic landing pages, we improved conversion rate by 92%.

TESTIMONIAL
“Amazing ROI. This Digital handle our PPC campaigns and we see them as an extension of our company – a great company who will get you results.”
TESTIMONIAL
“Amazing ROI. This Digital handle our PPC campaigns and we see them as an extension of our company – a great company who will get you results.”
simon-moorcroft

Simon Moorcroft
Co-Founder & CTO of Merchant Loan Advance

Let’s work together

LET'S GO
Get started with a free proposal.

You tell us about your business, we tell you how we could grow it. Sound simple? It is.





    LET'S GO
    Get started with a free proposal.

    You tell us about your business, we tell you how we could grow it. Sound simple? It is.