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Services » PPC Management » Feed Optimisation

Maximising product visibility

The quality of your product feed has a direct impact on the performance of your Shopping campaigns. Often overlooked, we take feed optimisation to the next level, optimising the data to significantly boost the amount of exposure for your products.
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Running Shoes
£49.99
Your Website
by Google
Airpace S3 Men's Running Shoes, UK 10
£49.99
£79.99
Your Website
(192)
Free Delivery
by This Digital
Certifications

Recognised in the top 3% of agencies

Delivering outstanding work without compromise. We've retained and grown our client's accounts, achieving Premier Partner status, only awarded to the top 3% in the UK.
Our Strengths
Feed Optimisation experts
Whether you have 50 products or 50,000, our in-house Shopping Feed Optimisation experts work with you to maximise your product data.
  • Recognised in top 3% of agencies, without compromise
  • Direct access to your Paid Media account manager
  • Average of 8% saved from click fraud protection
  • Powerful in-house feed optimisation software
  • Recognised in top 3% of agencies, without compromise
  • Direct access to your Paid Media account manager
  • Average of 8% saved from click fraud protection
  • Powerful in-house feed optimisation software
Key Features

Keys to succeeding with Feed Optimisation

Get your free proposal

Optimise for success

Google matches searches with your products based on the data in your feed – this is why it's vital that your feed is fully optimised.

Comprehensive process

We go through feeds attribute by attribute, ensuring your data is maximised. This improves relevance and increases overall visibility.

A/B testing

Not sure which product title works best? No problem. Our software enables us to A/B test attributes at scale.

Highest uptime rate

Through in-house scripts, checks and alerts, we minimise any downtime/disapprovals of your feed and products.
Case Study

Driving 47% profitable revenue increase for UK POS

UK POS partnered with This Digital to take their Paid media efforts to the next level of revenue and profitability.
At a glance:
47%
increase in revenue
8%
increase in ROAS
37%
increase in ad spend
Read case study
Our Process

Start scaling in just 4 simple steps

No sales gimmicks – our proposed strategy is based on data from your existing Paid Media accounts.
4.9/5.0
Read Google reviews

Consultation call

Understanding your business and marketing history is always our first priority.
1

Free account audit

We produce a comprehensive audit of your existing accounts, unearthing areas of waste and opportunity.
2

Proposal

Our proposed strategy is formed based on data in your accounts. No sales tactics or gimmicks.
3

Onboarding

You are introduced to your dedicated Paid Media Manager and we begin transforming your advertising.
4
Our Process

Start scaling in just
4 simple steps

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
1

Consultation call

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore.
2

Free account audit

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3

Proposal

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4

Onboarding

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Book free consultation call
Our Process

Start scaling in just
4 simple steps

Consultation call

Understanding your business and marketing history is always our first priority.

Free account audit

We produce a comprehensive audit of your existing accounts, unearthing areas of waste and opportunity.

Proposal

Our proposed strategy is formed based on data in your accounts. No sales tactics or gimmicks.

Onboarding

You are introduced to your dedicated Paid Media manager and we begin transforming your advertising.
Book free consultation call
Our Process

Start scaling in just
4 simple steps

Consultation call

Understanding your business and marketing history is always our first priority.

Free account audit

We produce a comprehensive audit of your existing accounts, unearthing areas of waste and opportunity.

Proposal

Our proposed strategy is formed based on data in your accounts. No sales tactics or gimmicks.

Onboarding

You are introduced to your dedicated Paid Media manager and we begin transforming your advertising.
Book free consultation call
Our Process

Start scaling in just 4 simple steps

Book free consultation call

Consultation call

Understanding your business and marketing history is always our first priority.
1
2

Free account audit

We produce a comprehensive audit of your existing accounts, unearthing areas of waste and opportunity.
3

Proposal

Our proposed strategy is formed based on data in your accounts. No sales tactics or gimmicks.
4

Onboarding

You are introduced to your dedicated Paid Media manager and we begin transforming your advertising.
Our Process

Start scaling in just 4 simple steps

Time to blow our own trumpet – we pride ourselves on being your trusted digital marketing partners.
Book free consultation call

Consultation call

Understanding your business and marketing history is always our first priority.
1
2

Free account audit

We produce a comprehensive audit of your existing accounts, unearthing areas of waste and opportunity.
3

Proposal

Our proposed strategy is formed based on data in your accounts. No sales tactics or gimmicks.
4

Onboarding

You are introduced to your dedicated Paid Media manager and we begin transforming your advertising.
Our Process

Start scaling in just 4 simple steps

Time to blow our own trumpet – we pride ourselves on being your trusted digital marketing partners.
Book free consultation call

Consultation call

Understanding your business and marketing history is always our first priority.
1

Free account audit

We produce a comprehensive audit of your existing accounts, unearthing areas of waste and opportunity.
2

Proposal

Our proposed strategy is formed based on data in your accounts. No sales tactics or gimmicks.
3

Onboarding

You are introduced to your dedicated Paid Media manager and we begin transforming your advertising.
4
Contact us

Request your free proposal

We want to hear about you and your business, 1-2 minutes is all it takes.
Get your free proposal
  • 1-2 mins to complete
  • No commitment
  • 24-hour response time
Contact us

Request your free proposal

We want to hear about you and your business, 1-2 minutes is all it takes.
  • 1-2 mins to complete
  • No commitment
  • 24-hour response time
Get your free proposal
FAQs

Frequently Asked Questions

No – we include this in our PPC Management service as standard for all clients.

Yes. If you don't already have a feed in place, we will generate one for you at no extra cost. If you do have one in place, we may still look to switch the method of it's generation, depending on how it's currently setup.

We can optimise feeds for many channels. The most popular are:

  • Google
  • Bing
  • Facebook
  • AWIN

We partner with an external CSS provider to deliver a 20% discount on all of our clients Shopping clicks. Like Feed Management, we deliver this at no extra cost to our clients.

Measuring success differs depending on your goals as a business, but generally our clients fall into one of two categories: ecommerce and lead generation.

Measuring PPC for ecommerce

For ecommerce businesses, we typically measure revenue, ROAS (revenue generated by ads/spend = ROAS) and year-on-year increases. Depending on your business, we may also track other goals.

Measuring PPC for lead generation

For lead generation businesses, we typically measure leads, CPA (advertising spend/leads = CPA) and year-on-year increases.

Reviews

Client testimonials

We treat our client's businesses, like our own. And it shows.
4.9/5.0
Read Google reviews
"We are so pleased to finally work with an agency who delivers on their promises. They've demonstrated that they are experts in their industry and have been a pleasure to deal with. We feel we are in safe hands and they genuinely care about growing our business."
Ellis Le Tissier
Quality & Development Manager, Coffee King
"This Digital have driven a huge revenue increase through our online platform through exceptional account management. This is an agency that really cares about their clients; they always go over and above what you would normally expect from similar agencies."
Gary Johnson
Chief Executive Officer, UK POS
"I’ve been blown away by their level of professionalism and knowledge within their sector. At every point they are looking into what’s best for us, whether its cost savings or expanding our reach."
Andrew Dibben
Owner, AJ's Studio & Camera Supplies
"This Digital provide a thorough, driven, approachable and dedicated PPC service. They are clearly experts in their field, going above and beyond to help us achieve our goals."
Dawn Wills
Marketing Manager, Cost Cutters UK
"Worked with the team at This Digital for the past year and they've been incredibly helpful setting up our PPC and remarketing campaigns. They have an in-depth knowledge of digital marketing, are prompt and reactive. I wouldn't hesitate to recommend them to anyone else!"
Jason Vincent
Chief Technical Officer, Aeguana
"This Digital are experts in PPC & remarketing, we've worked with them on many campaigns now and we're really really pleased with the results we've had - our latest camapign fully exceeded our expectations!"
Ceri Duckers
Digital Marketing Manager, Coleg Cambria
Our Approach

What sets us apart

Time to blow our own trumpet – we pride ourselves on being your trusted digital marketing partners.
Get your free proposal

Communication

Communication is critical when it comes to building trust and delivering results, so we make it easy for you to contact the Paid Media Manager who is managing your account. No waiting around for answers, just direct access to the experience and insight of your dedicated specialist.

Expertise

When forming the agency, we decided to become specialists, focusing on a handful of technical services, rather than generalists and going full-service. With this mindset, we’ve devoted our time to becoming one of the leading Paid Media agencies in the UK and delivering this to the highest standard.

Reporting

We place a massive emphasis on accurate and informative reporting. We work with you to set goals and KPIs to work towards and build reporting dashboards to visualise this clearly. On top of the numbers, our analysts provide detailed insight into the “why” as well as the “what”, adding context to the account performance.

Results

Our industry is saturated with agencies all claiming to do the same thing, but our results speak for themselves. Our goal for every account we manage is to exceed targets and smash year-on-year results, and our portfolio of case studies is constantly growing with examples of us doing exactly that.
Contact us

Request your free proposal

We want to hear about you and your business, 1-2 minutes is all it takes.
Get your free proposal
  • 1-2 mins to complete
  • No commitment
  • 24-hour response time
Founded in 2019, we are one of the leading Paid Media agencies in the UK. Now in our fifth year of business, we've scaled to a team of 6 and have worked with over 100 ambitious businesses.

Our Company

Services

4.9/5.0
Read Google reviews
© 2024 This Digital
Company Number: 11970910 / VAT: GB327101639
Privacy Policy
Website built by
Get your free proposal
Call us
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Our Company

Services

4.9/5.0
Read Google reviews
© 2024 This Digital
Company No: 11970910 / VAT: GB327101639
Website built by
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