If you sell products on your website, Google Shopping should be the cornerstone of your Paid Media strategy. It is the ultimate way to show prospective customers your products, when they are searching online for terms that relate to them.

No – we include this in our PPC Management service as standard for all clients.

We partner with an external CSS provider to deliver a 20% discount on all of our clients Shopping clicks. Like Feed Management, we deliver this at no extra cost to our clients.

Measuring success differs depending on your goals as a business, but generally our clients fall into one of two categories: ecommerce and lead generation.

Measuring PPC for ecommerce

For ecommerce businesses, we typically measure revenue, ROAS (revenue generated by ads/spend = ROAS) and year-on-year increases. Depending on your business, we may also track other goals.

Measuring PPC for lead generation

For lead generation businesses, we typically measure leads, CPA (advertising spend/leads = CPA) and year-on-year increases.

We work with businesses of all shapes and sizes, budgets big and small. This can vary from monthly budgets as small as £500, to well over £100,000 – both of which come with their own unique challenges.

Our Paid Media team specialise in working with both ecommerce and lead generation, so no matter what products you sell or services you provide, we have you covered.

If you're already running PPC, our quick wins will be almost instant. Achieving sustainable increases in profitability and year-on-year results, which are the ultimate goals, can vary depending on the current position of your account. With that being said, we typically expect to see measurable improvements in weeks, as opposed to months or years.

If you're not running PPC already, we aim to see initial results quickly, within the first week or two of advertising in most cases. This scales over time, as our campaigns mature into month 2 and beyond.