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PPC
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If people are searching for your product or services on search engines like Google and Bing, then yes.
We use tools to gather search volume data, so if you're unsure on this, we will look into it for you.
We work with businesses of all shapes and sizes, budgets big and small. This can vary from monthly budgets as small as £500, to well over £100,000 – both of which come with their own unique challenges.
Our Paid Media team specialise in working with both ecommerce and lead generation, so no matter what products you sell or services you provide, we have you covered.
By far, Google Ads is the most popular PPC platform due to its intent-driven nature and the fact it has over 5 billion searches daily – that’s a lot of opportunity for advertising.
Other PPC platforms include:
Microsoft Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
X (Twitter) Ads
Pinterest Ads
Our clients have direct access to the Paid Media Manager who is responsible for managing their account. Alongside this, you will be introduced to other members of the team at different stages of the process, such as our Paid Media Director.
We report to our clients on a monthly basis via a video or in-person meeting. Day-to-day, the team are available via email and phone.
Plus, our clients have access to their live Paid Media Reporting Dashboard which features all key performance metrics about their accounts.
Measuring success differs depending on your goals as a business, but generally our clients fall into one of two categories: ecommerce or lead generation.
For ecommerce businesses, we typically measure revenue, ROAS (revenue generated by ads/spend = ROAS) and year-on-year increases. Depending on your business, we may also track other goals.
For lead generation businesses, we typically measure leads, CPA (advertising spend/leads = CPA) and year-on-year increases.
No. We don't charge additional fees to setup or transition, this work is accounted for under our PPC Management service.
