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PPC

Paid Social

Taking Cost Cutters UK into 7 figure revenue

Cost Cutters UK had already been running PPC for years before coming to us, but were looking to take things to the next level.

At a glance:

48%

increase in revenue

41%

increase in ad spend

increase in ROAS

"Their knowledge of PPC and customer experience is exceptional"

Read full testimonial

Background

Cost Cutters UK are one of the leading educational furniture suppliers in the UK.

With a large product catalogue, a strategy was needed to advertise thousands of products across multiple advertising channels in a profitable way.

As a B2B business, Cost Cutters UK were receiving some of their largest orders through the phone on a daily basis, and had no visibility on how these customers were finding them. This needed to change.

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Process

Our Solution

Over 12 months, we transformed this account into a well-oiled machine, with a shiny new Shopping structure and vastly improved conversion tracking.

Conversion tracking issues resolved and offline conversion tracking implemented, gaining visibility over £1,000s in revenue
In-depth search term analysis, building up thousands of negative keywords to improve overall quality of traffic
Implemented advanced performance-based Shopping structure, allowing us to push seasonal products and capitalise on 'trending' products
Extensive product feed optimisation, providing Google with the highest quality information for our Shopping campaigns

Conversion tracking issues resolved and offline conversion tracking implemented, gaining visibility over £1,000s in revenue
In-depth search term analysis, building up thousands of negative keywords to improve overall quality of traffic
Implemented advanced performance-based Shopping structure, allowing us to push seasonal products and capitalise on 'trending' products
Extensive product feed optimisation, providing Google with the highest quality information for our Shopping campaigns

Results

Key results & analysis

We were patient with our initial work, as we knew that we had to get the fundamentals right first. Once this was done, however, we were able to scale the account significantly, increasing revenue by 48% year-on-year whilst maintaining the client’s target ROAS, taking them into seven figures of revenue for the first time in the account’s history.

48%

increase in revenue

41%

increase in ad spend

increase in ROAS

FY2022 vs. previous year

Reviews

Client Feedback

Harry and Matt at This Digital provide a thorough, driven, approachable and dedicated PPC service.

Together they have a good understanding of our projects and are clearly experts in their field, going above and beyond to help us achieve our goals. Their communication level, organisation and expertise are highly commendable and though not based in our office they are very much members of our marketing team.

Keen to get to know our business, Harry and Matt take our ideas on board and come up with strategies that are tailored to us achieving profitable results.

Dawn Wills

Digital Marketing Manager, Cost Cutters UK

Our Work

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