Case Studies / Cost Cutters UK
With a large product catalog, a strategy was needed to advertise thousands of products across multiple advertising channels in a profitable way.
As a B2B business, Cost Cutters UK were receiving some of their largest orders through the phone on a daily basis, and had no visibility on how these customers were finding them. This needed to change.
Over the past year, we have transformed this account into a well-oiled machine, with a shiny new Shopping structure and vastly improved conversion tracking.
We were patient with our initial work, as we knew that we had to get the fundamentals right first. Once this was done, however, we were able to scale the account significantly, increasing revenue by 48% year-on-year whilst maintaining the client’s target ROAS, taking them into seven figures of revenue for the first time in the account’s history.
increase in revenue
increase in ad spend
increase in ROAS
Digital Marketing Manager at Cost Cutters UK
Harry and Matt at This Digital provide a thorough, driven, approachable and dedicated PPC service.
Together they have a good understanding of our projects and are clearly experts in their field, going above and beyond to help us achieve our goals. Their communication level, organisation and expertise are highly commendable and though not based in our office they are very much members of our marketing team.
Keen to get to know our business, Harry and Matt take our ideas on board and come up with strategies that are tailored to us achieving profitable results.