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Case Studies / Dandy's

Increasing Revenue +1,000% for One of the UK’s Largest Topsoil Suppliers

  • Services


Established in 1826, Dandy’s Topsoil & Landscaping Supplies Centre are one of the largest suppliers of topsoil, compost and gravel in the UK.

Based just over the border to us in Chester, we originally came on board to resolve Google Shopping issues. From there, we took full rein of the accounts which skyrocketed growth throughout 2019/20.

Our Solution.

Even though Dandy’s had been running Google Ads for a number of years, they had barely scratched the surface of what PPC could do for their business. Based on this, we rebuilt their account ready to scale, which we were able to do by leveraging automated bidding to its full potential.

  • Resolved issues within the Google Merchant Center & set up CSS
  • Turned Search into a profitable network, rebuilding campaign from scratch with quality keyword research and highly engaging ad copy
  • Implemented automated bidding to maximise revenue during peak season
  • Set up software to track phone call orders which led to an overall +20% increase in visible revenue
  • Saved £1000s through click fraud protection software.


Over a 12 month period, we achieved phenomenal growth for Dandy’s, massively scaling their advertising campaigns by over 700%.

As a result, we drove a 1,006% increase in year-on-year revenue, and over 7 figures of annual turnover increase.


increase in revenue


increase in ad spend


increase in ROAS

Adam Dandy

Owner of Dandy's

I couldn’t recommend This Digital more. It’s like having our own in-house PPC management team, with an affordable monthly cost.

We’ve saved thousands in PPC costs and increased sales over ten-fold by trusting these guys!


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