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PPC

Paid Social

Increasing revenue +1,000% for Dandys

We completely transformed Dandys approach to Paid Media advertising, and unmasked the huge potential they had for online growth, leading to record-breaking sales and over 10x YoY revenue gains.

At a glance:

1,006%

increase in revenue

744%

increase in ad spend

31%

increase in ROAS

"Their knowledge of PPC and customer experience is exceptional"

Read full testimonial

Background

Established in 1826, Dandy's Topsoil & Landscape Supplies are one of the largest suppliers of topsoil, compost and gravel in the UK.

Based locally to us in Chester, we originally came on board to resolve Google Shopping issues. From there, we took full rein of the accounts which skyrocketed growth throughout 2019/20.

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Process

Our Solution

Even though Dandy’s had been running Google Ads for a number of years, they had barely scratched the surface of what PPC could do for their business. Based on this, we rebuilt their account ready to scale, which we were able to do by leveraging automated bidding to its full potential.

Resolved issues within the Google Merchant Center & set up CSS
Turned Search into a profitable network, rebuilding campaign from scratch with quality keyword research and highly engaging ad copy
Implemented automated bidding to maximise revenue during peak season
Set up software to track phone call orders which led to an overall +20% increase in visible revenue
Saved £1000s through click fraud protection software

Resolved issues within the Google Merchant Center & set up CSS
Turned Search into a profitable network, rebuilding campaign from scratch with quality keyword research and highly engaging ad copy
Implemented automated bidding to maximise revenue during peak season
Set up software to track phone call orders which led to an overall +20% increase in visible revenue
Saved £1000s through click fraud protection software

Results

Key results & analysis

Over a 12 month period, we achieved phenomenal growth for Dandy’s, massively scaling their advertising campaigns by over 700%.

As a result, we drove a 1,006% increase in year-on-year revenue, and over 7 figures of annual turnover increase.

1,006%

increase in revenue

744%

increase in ad spend

31%

increase in ROAS

FY2020 vs. previous year

Reviews

Client Feedback

I couldn’t recommend This Digital more. It’s like having our own in-house PPC management team, with an affordable monthly cost.

We’ve saved thousands in PPC costs and increased sales over ten-fold by trusting these guys!

Adam Dandy

Owner, Dandy's Topsoil & Landscape Supplies

Our Work

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Founded in 2019, we are one of the leading Paid Media agencies in the UK. Now in our fifth year of business, we've scaled to a team of 6 and have worked with over 100 ambitious businesses.