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PPC

Paid Social

Driving 47% profitable revenue increase for UK POS

UK POS partnered with This Digital to take their Paid media efforts to the next level of revenue and profitability.

At a glance:

47%

increase in revenue

increase in ROAS

37%

increase in ad spend

"Their knowledge of PPC and customer experience is exceptional"

Read full testimonial

Background

UK POS are the UK’s leading supplier of POS Display Products – an exciting B2B industry that has brilliant scope in Paid Media.

Coming onboard, we devised a multi-channel approach to our Paid Media strategy, encompassing Google Ads, Microsoft Ads, Facebook Ads and more, to generate top-level growth whilst maximising revenue at the bottom of the funnel.

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Process

Our Solution

Over the last 2 years working with UK POS, we have completely transformed the account across all networks, implementing a bulletproof structure built to grow. Alongside this, we tightened up conversion tracking and saved the client money utilising click fraud software and converting the Merchant Center to our CSS.

Long-term full account restructure across all networks; Search, Shopping, Display and Performance Max
In-depth search term analysis, building up thousands of negative keywords to improve overall quality of traffic
Paid Social account and campaign creation, generating profitable revenue from a completely new source
Adoption of new campaign types such as Performance Max and our tried and tested Full Broad keyword campaign setup

Long-term full account restructure across all networks; Search, Shopping, Display and Performance Max
In-depth search term analysis, building up thousands of negative keywords to improve overall quality of traffic
Paid Social account and campaign creation, generating profitable revenue from a completely new source
Adoption of new campaign types such as Performance Max and our tried and tested Full Broad keyword campaign setup

Results

Key results & analysis

The account restructure was a slow migration in order to avoid disruption, but every week and month continued to improve. Now finalised and 2 years into our partnership, the account continues to go from strength to strength.

47%

increase in revenue

increase in ROAS

37%

increase in ad spend

FY2023 vs. previous year

Reviews

Client Feedback

Having moved to This Digital through a third party, I have to say the whole experience has been fantastic.

Their knowledge of PPC and customer experience is exceptional and they have driven a huge revenue increase through our online platform through exceptional account management. This is an agency that really cares about its clients; they always go over and above what you would normally expect from similar agencies.

Communication is fantastic and regular updates and reports are sent on time with a full summary to make life easier for their clients.

Gary Johnson

Chief Executive Officer, UK POS

Our Work

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