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Case Studies / UK POS

Driving 47% Profitable Revenue Increase for UK POS

UK POS partnered with This Digital to take their Paid media efforts to the next level of revenue and profitability.

UK POS are the UK’s leading supplier of POS Display Products – an exciting B2B industry that has brilliant scope in Paid Media.

Coming onboard, we devised a multi-channel approach to our Paid Media strategy, encompassing Google Ads, Microsoft Ads, Facebook Ads and more, to generate top-level growth whilst maximising revenue at the bottom of the funnel.

Our Solution.

Over the last 2 years working with UK POS, we have completely transformed the account across all networks, implementing a bulletproof structure built to grow. Alongside this, we tightened up conversion tracking and saved the client money utilising click fraud software and converting the Merchant Center to our CSS.

  • Long-term full account restructure across all networks; Search, Shopping, Display and Performance Max
  • In-depth search term analysis, building up thousands of negative keywords to improve overall quality of traffic
  • Paid Social account and campaign creation, generating profitable revenue from a completely new source
  • Adoption of new campaign types such as Performance Max and our tried and tested Full Broad keyword campaign setup


The account restructure was a slow migration in order to avoid disruption, but every week and month continued to improve. Now finalised and 2 years into our partnership, the account continues to go from strength to strength.


increase in revenue


increase in ROAS


increase in ad spend

Gary Johnson

Chief Executive Officer at UK POS

Having moved to This Digital through a third party, I have to say the whole experience has been fantastic.

Their knowledge of PPC and customer experience is exceptional and they have driven a huge revenue increase through our online platform through exceptional account management. This is an agency that really cares about its clients; they always go over and above what you would normally expect from similar agencies.

Communication is fantastic and regular updates and reports are sent on time with a full summary to make life easier for their clients.


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