Our qualified team of PPC specialists work closely with your business to optimise the profitability of your advertising and scale your PPC account to the next level.
Accounting for 85% of all clicks on Google, Shopping is the absolute cornerstone of PPC for eCommerce. Google Shopping and Microsoft Shopping allow you to advertise your products directly to customers who are ready to purchase.
Search is all about keywords and text ads. We target keywords that your customers are searching in Google to find your products/services, then serve them engaging text ads to drive engaged prospective customers to your site.
Advertising on the Display network is an effective way to reach new audiences and to remarket to previous visitors of your website at a low cost. Ads are shown across over 2 million websites and can reach over 90% of people on the internet.
The sibiling to Google Ads, Microsoft Ads (formely Bing Ads) gets ~10% of the search volume that Google does – so can’t be ignored as an effective channel in the mix. When done right, Microsoft Ads adds a serious amount of additional revenue/leads.
The quality of your product feed has a direct impact on the performance of your Shopping campaigns. Often overlooked, we take feed optimisation to the next level, optimising the data to significantly boost the amount of exposure for your products.
Google Ads video advertising, partnered with detailed audience targeting, is an effective way to reach new and existing customers to promote your products or services through video ads that play before, during, or after videos on YouTube.
Save 20% on all Shopping clicks. Yes, you read that right – our clients save 20% on all Google Shopping clicks by running your Google Merchant Center through our CSS (comparison shopping service) platform. More clicks = more conversions, simple.
An extensive, insightful audit of your current PPC setup. Reviewing historical performance, we analyse your current efforts through Google Ads, Microsoft Ads and Google Analytics data to provide you with a clear-cut strategy.
Our PPC management revolves around driving measurable results that can be felt on your business’ bottom line.
Whether it’s hitting record-breaking sales figures or hitting new levels of quality leads, we research, buld, optimise and measure like no other.
We never stop learning, building and adapting. Google have their best practices and so do we, but we don’t settle for standard and your PPC account shouldn’t either.
Our team are constantly testing, researching and implementing new strategies to try and find the next new best practice.
Owner of AJ’s Studio
I have never completely trusted any of the previous PPC agencies we’d worked with or looked to use, but straight away I knew Harry and Matt were different.
With most agencies it feels like 50% of the money paid to them is wasted. It’s almost as if they are doing half a job, but with This Digital, I feel like we are getting 110% from every pound.
I know better than most how easy it is to throw good money after bad at Google Ads and hoping for the best, but now I’m This Digital I am seeing record-breaking sales figures and now fully understand where every penny goes, and this is during the COVID era! If anyone needs any reassurances or convincing of why to work with This Digital, then they should talk to me.
We don’t do average We don’t do ticking over
We do strong year-on-year gains and scaled revenue that grows our clients’ businesses.
Fast approaching our third year of business, we’ve scaled to a team of 4 and have worked with over 50 ambitious businesses. We’re passionate about working with our clients to grow their businesses like never before, and our means to achieve that is through Paid Media advertising.
Some Frequently Asked Questions about our PPC Management services.
Pay-Per-Click or PPC is a form of digital marketing which enables advertisers to display ads to people that are searching for terms related to their business, predominantly using Google Ads (AdWords) and Microsoft Ads (Bing Ads).
For example, if you sold digital cameras, you would be able to show in the Google search results whenever someone searched for ‘digital camera’, meaning you would be able to reach new audiences who may never of found your website otherwise. Most of the time, PPC works on a cost-per-click (CPC) model where you (the advertiser) sets a bid, for example £0.25 and every time a user clicks on that ad sending them to your website, it will cost you that amount.
Most of the time, PPC works on a cost-per-click (CPC) model where you (the advertiser) pay when a user clicks on one of your ads.”
The success of your PPC account depends on your goals as a business, but generally our clients fall into one of two categories: eCommerce and Lead Generation.
For eCommerce businesses, the key metrics used to measure the success of a PPC campaign is ROAS (Return on Ad Spend): (Revenue generated by ads / Advertising spend = ROAS).
ROAS is different for every eCommerce business, and should be based on several factors, such as your products’ profit margins, the competitiveness of your industry, and your current business goals.
If you are using PPC to generate leads for your business, then the key metric to measure your success should be CPA (Cost Per Acquisition): (Advertising spend / Conversions = CPA).
CPA targets also vary from business to business, and should relate to how valuable a converted lead is to your business.
PPC is a type of paid advertising that allows you to place ads on Google and other search engine platforms. The key difference between PPC and SEO is that with PPC, you pay for your ad to be shown and results can be generated almost instantly (when done correctly), while with SEO, you don’t pay for your ad but instead focus on optimising your website and creating content for your targeted audiences so it appears higher in search results.
SEO is a slower process which requires much more time to achieve success, but is still an important channel in the marketing mix.
By far, Google Ads is the most popular PPC platform due to it’s intent-driven nature and the fact it has over 5 billion searches daily – that’s a lot of opportunity for advertising.
Other PPC platforms include: